Our Story

Welcome to PiPPY.

PiPPY was born from a simple idea: the things we wear should feel like more than just things.

They should remind us of places we’ve been, people we’ve loved, adventures we’ve taken, and versions of ourselves we never want to forget.

PiPPY is a collection of clothing, jewelry, accessories, and beautifully unexpected finds chosen for one reason: they feel worth keeping.

Some are designed by us. Some are discovered along the way. Many come in small batches and may never return. That’s part of the magic.

We’re not interested in chasing every trend or filling your closet with more. We believe in finding the pieces that somehow feel like you — the worn-in tee you reach for again and again, the necklace that never comes off, the lace layer that makes an ordinary outfit feel a little more special.

Because the best wardrobes aren’t perfectly curated. They’re collected.

Collected for Your Story.

Meet Our Founder

PiPPY was founded in sunny California by Alicia Shaffer, a lifelong entrepreneur, collector, and the founder of Three Bird Nest.

After building Three Bird Nest from a small California boutique into a globally recognized fashion brand, Alicia found herself drawn back to what she loved most from the very beginning: discovering things that make you stop and say, I need that.

PiPPY is her next chapter, and a much more personal one.

Inspired by a life spent in California, flea-market finds, old books, vintage treasures, road trips, music, horses, and the beautifully imperfect things collected along the way, Alicia created PiPPY as a place where everything has a little personality and nothing feels too precious.

You’ll also find Alicia shopping + selling PiPPY LIVE on Whatnot, sharing new finds, limited drops, styling ideas, and probably a few stories along the way.

Make memories. Collect stories.

With love,
Alicia

Shop LIVE with Alicia herself on WhatNot daily!

PiPPY is an online women’s boutique for effortless, comfortable style made for real life. Shop graphic tees, lace layering pieces, denim, dresses, sweaters, jewelry, accessories, and easy everyday outfits you’ll actually love to wear. Our collections bring together soft fabrics, relaxed silhouettes, feminine details, and beautifully collected pieces that make getting dressed feel easy. From your favorite worn-in tee and perfectly comfortable denim to pretty lace layers and jewelry you’ll never want to take off, PiPPY is about finding pieces you love and making them your own.